Those of you who have read my blog in May regarding Tom Jones' Delilah being played at decibel level in the Waterstones at Leadenhall Market, and who remember I said I was going to track down the CEO of the company and write to him, will be pleased to hear that I have done so and have received a reply.
Waterstones is now owned by HMV and the Chief Executive is Alan Giles. I received a response from him in which he stated that it was Waterstone's policy to play appropriate background music in their stores and that customer research in this area had shown that it was approved and welcomed by the vast majority of their customers (it seems then that I must be in the minority). He went on to stress that the level of music should always be 'background and the choice of music appropriate to the customer base'. Tom Jones belting out full blast in a store mostly patronised by stressed out City workers was not what I would call appropriate. Mr Giles then went on to say that he understood the playing of music in store is sensitive and controversial and understood my viewpoint.
Apparently, since my letter 'steps have been taken to retrain the entire Leadenhall Market team of booksellers on the appropriate music and that a maximum volume level has been agreed by the store'. On top of that a total apology. Since I expressed my displeasure in the store at the end of May the music has totally vanished, at least during the lunch time. It may be put back on at other times of the day, I do not know. It is now a pleasure to visit this store with all the other readers quietly choosing and reading their books and it surely cannot be coincidence that with this silence, I have not been bothered by one person holding a loud, or indeed any, conversation on their mobile phone.
I feel very pleased with this result and am going to reply to Mr Giles. I have various other comments I would like to make to him about his stores and contents thereof and now I have started I may as well continue...
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